Giddy Up Gertrude – “Revez en Grand” doll collection

As a child and as an adult, I love and adore dolls, so I am so very excited and truly honoured to present a gorgeous new handmade doll collection by GiddyUpGertrude, which is launching this Wednesday, 3rd of December. These dolls are seriously so sweet and beautiful. You will want to collect them all!

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All dolls are designed and handmade on the Australian Gold Coast, by Jaimi Lee Pennell. With a childhood love of creating and drawing, not to mention building fairy houses in her garden, it seems that Jaimi was destined to turn this passion into a creative talent as an adult.

Each doll is hand stitched and takes 4-5 hours to complete with hundreds of hand stitches going in to make each doll’s face.  All the materials are sourced from local shops or from fellow WAHM ( work at home mothers) running online shops.

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The first collection from GiddyUpGertrude is aptly titled “Revez en Grand” or “Dream Big” and there will be 10 -15 dolls each individually made, with their own character, name and styling.  Gorgeous names like Stella, Valerie, Suki, Mabel and Eden.  Every doll has been designed with removable clothing and there will soon be a range of Giddy Up Gertrude dresses, kimonos and gorgeous faux fur vests which will launch in the next 12 months. Oh my, I cannot wait to see the sweetest of doll’s clothing for these divine dolls!

Not only has Jaimi turned her hand to dolls but she has also made 2 limited edition stunning pink flamingos for Wednesday and some seriously cute Watermelon bags. This gorgeous mama is beyond talented!

I wanted to find out more about the inspiration, design and background of this new fabulous mumpreneur enterprise and I took the opportunity to ask Jaimi a few questions about “GiddyUpGertrude”:

Meet the Maker: Jaimi Lee Pennell

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Your dolls are truly stunning fashionista style pieces, what inspired your first doll collection, “Revez en Grand”, what is your background and how long has GiddyUpGertrude been in the making?

As a mother of 2 boys I don’t get to indulge in the gorgeous little girls fashion available at present, so this doll range has allowed me to get my fix of sequins, divinely soft tulles & all things pretty & pastel.

I taught myself how to sew almost 3 years ago, it was a way for me to cope and manage my Post Natal Depression. From this, my ability & confidence grew & creating really became a passion. Like a lot of people I started to make dolls using some great simple doll patterns that are easily available. However as my confidence grew I found myself really wanting to create a doll that reflected my soul & creativity, and the concept of GiddyUpGertrude was born. It has been a long road to create a pattern that I am 100% happy with, about 40 hrs of pattern testing in total, but I am so proud of how this first collection has come together.

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Given that you have children of your own, are they the first testers of your dolls? 

Haha, yes my toddler is known as the “destructor” tester! It is his job to make sure my dolls can stand up to the over affectionate cuddles & oddles of kisses they will receive in their life time.

As a child yourself, growing up, what was your favourite doll to play with and do you think it has helped to inspire you to create GiddyUpGertrude?

As a child my favourite doll was an old handmade ragdoll made by my great grandma’s sister. I loved her until her felt face had almost worn off & I actually rescued her from the bin a few times, as my mum thought she needed to be thrown away. Needless to say my love of dolls started very early, & has continued through to adulthood.

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As your collection is aptly named “Dream Big” which is one of my favourite sayings, what made you take the HUGE plunge and finally realise your dream of making dolls and creating such beauty? To be 100% honest, like many young families our budget is tight & the thought of leaving my two beautiful boys to go back out into the work force broke my heart. Which is why I am fully committed to making GiddyUpGertrude a successful brand.

The response so far on Instagram for your dolls has been so exciting, there is a real buzz and anticipation for the release of your collection. I can and will predict that it will sell out within minutes, where do you see the future of GiddyUpGertrude?

I am so amazed at the response my dolls have had so far. After starting a little under a month ago, I never dreamed of them getting so much attention and praise! Its pretty overwhelming.

My dream for GiddyUpGertrude is to walk into fabulous boutiques and see my dolls proudly displayed. That would be an amazing accomplishment.

Finally, I am sure there is a little story behind the brilliant name, do tell, what is the story behind Giddy Up Gertrude?

Well, remember my favourite rag doll I spoke about? She was made by my great grandma’s sister, Gertrude. So I thought it was only fitting that the woman that ignited my love of handmade dolls, to get a special mention.

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What a beautiful story filled with courage and bravery, overcoming post natal depression to create this beyond perfect doll collection by the sweetest of doll makers,  Jaimi, all whilst having a new born baby strapped to her and her toddler using her photography props as car jumps! I can see that this first collection of dolls, is but the start of amazing things to come for GiddyUpGertrude.

RRP: GiddyUpGertrude dolls will be A$120.00 and will be released for sale at 11am QLD time on Wednesday 3rd December.

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Disclosure: I have not received any gift or payment for this feature.

Toy of the month – March 2014

Two Little Ducklings  – Australian animal flash card set

I am always so excited to find unique toys and gifts that are handmade and created by wonderful and truly divine people, case in point Two Little Ducklings. I discovered Jacinta’s IG feed back in January this year and I straight away fell in love with her designs and creations. She was one of the first accounts that truly took my breath away with her beautiful images and products. Jacinta very kindly gifted me a set of flash cards to review for this month’s Toy of the Month.

Jacinta Weir is a Melbourne based designer who designs and makes cards, invitations, prints,  gift wrap, name charts, as well as educational gifts for children. All designs are digitally printed on environmentally friendly paper.

The products that first drew my attention were her beautiful flash cards. I am always on the look out for new ways to educate my children and flash cards are a fun way to introduce them to the basics.  Jacinta now produces 6  different designs for her flash cards being:  alphabet, shapes, counting, colour, animals and my personal favourite, her Australian animal flash cards.

As my son’s were both born in England but they have Australian heritage as well, they have not grown up knowing all their native Australian animals. They know the Kangaroo, Koala, Kookaburra and Crocodile but not too many others. This flash card pack was the perfect way to introduce some new and old Australian animals to them and have fun along the way.

Arriving in a minimal packaging is a pack of 16 gorgeous cards.  Each card is approximately 10cm x 15cm with rounded corners and a divine animal on the front with large text underneath telling you the name of the animal.

We had a great play session one afternoon going through each card, sounding out the words, looking at each picture and making the noise of each animal. We even sang a few songs and played a memory game with them as well.  There was a lot of fun, noise, laughter and learning going on that rainy afternoon. Suffice to say after our little flash card session, my boys now know a little more about Australian animals!

Ages: 12 months +

RRP: A$15.00

Great for: hand and eye coordination, memory aid tool and observation skills 

Disclosure: we were gifted this pack of cards in order to review them.
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