I am always in awe of the makers that I “meet” on Instagram. Each day I am continually blown away by these creative talents; their divine handiwork and unique handmade gorgeousness.
One lady I have been utterly blown away with over the past 8 months has been Nicole from Zilvi, a kid’s interior decor design company based in Queensland, Australia. Her business acumen, creative talent and sheer and utter determination and motivation to make her business a success, is stuff many people only dream about.
Nicole is a rare breed, she is so completely beautiful (both inside and out) and not only creates gorgeous interior products but she gives back as well; starting her “Help Mama out” campaign, where money raised from the individual product goes to the family in question she is helping.
Nicole designs and creates using wood, acrylic and fabric making unique, individual and never seen before designs. Zilvi quite literally blew Instagram out of the water. She only uses Instagram as her marketing tool and she is one of those Instagram success stories you hear about.
In 8 months she has gone from 0 to 30k+ followers and 10 weeks into starting Zilvi, she quit her daytime job as a Manager of an wedding and corporate events venue to concentrate on Zilvi, full time. That is a phenomenal achievement in this day and age and shows the power of social media. However, given the millions of accounts on Instagram selling their wares each and every day, it shows that her designs have found a niche and truly speak to her target audience, which are other design led parents.
In the past, I have looked at these amazing successful Instagram businesses and thought, “wow”, how lucky are they to be so successful and for it all to happen so quickly! However, many of these talented mothers have had high flying corporate roles pre-baby in design, styling or events and have found that after giving birth, that their former life and career no longer suits their new life as a mama. Motherhood gives them the push they need to pursue the creative talent in new found ventures.
I have to say I think Nicole might be one of the hardest working creative talents I have ever “met”. Constantly creating new designs, working until the wee hours of the morning and so professional in both presentation and delivery. Nicole is continually evolving and adapting to ensure she is at the forefront of the designs she has created. Launching a product range directed solely toward children, Nicole is expanding her brand in March and releasing three new collections, Nursery, Kids & Home. I am sure they will all be a huge success and I cannot wait to see them as whatever she touches turns to gold!
We have been building up an arsenal of Zilvi products in our household as I adore Nicole’s products and cannot get enough of her creations. Our first Zilvi design was a gift to the boys papa for Father’s Day last year which he adored. I have also sent her wooden name plaques as gifts for children’s birthdays and they make the perfect unique gift idea.
Above: Zilvi Dad flag “My Dad is a Superhero”.
Above: Boys room with feather garland and dad flag
Above: Zilvi “large feather garland”
In the meantime I have been lucky enough to track down Nicole who survives off only 5 hours of sleep each day to ask her more about her new life as a fabulous mumpreneur:
Meet the Maker : Nicole from Zilvi
- You have had such phenomenal support from the IG community to the extent that you have taken the courageous step of quitting your day job and making Zilvi a full time job! How does that feel? Are you pinching yourself each day?
To be honest I haven’t had time to really take a moment and reflect on what I have achieved so far and to soak in the fact that I am finally living my dream of working for myself while being a Mum at home with Felix, it’s been increasingly busy from day one, which I am absolutely grateful for.
- For most people it can take years to run a successful business but you have hit the ground running in a matter of weeks, why do you think people have taken to Zilvi so much?
When I first launched Zilvi, my products were unique within the small community of Instagram (as this is the only place I market my brand) as there wasn’t yet my style of work available. I shared with them my goal of one day making Zilvi my full time job, this resonated with so many Mums as they too shared this dream. I think while my followers not only enjoyed my products, they enjoyed sharing in my journey to reach my goal and within 10 weeks of launching, I was able to take a risk leaving a well-paying job to work on my brand full time. My journey has given many others hope that they too can achieve it, that it is possible, and that for me is just so rewarding in itself.
- One of the things that struck me early on following you on Instagram, is that although you have become hugely successful, you also want to give back to the community and help make a difference to another family’s life. What inspired you to start “Help a Mama out with Zilvi”? Where do you see this going in the future?
After two incidents within 12 months of each other, one where I almost lost my life giving birth to Felix and another where I watched my employee almost lose his life through an accident involving fire; I quickly began appreciating just how precious life is. I felt incredibly grateful to be in good health and have all of the basic requirements to get by in life. Many don’t have their health or the basics, and so I wanted to give back while I am fully capable to do so and have no reason not to. And so came #helpamamaoutwithzilvi with my first project raising around $5500 for a young Father with brain cancer (#afeatherforbrad). I hope to launch my second project in the coming months and continue this regularly as an important part of Zilvi.
- As a mother of a small baby, how do you manage taking care of Felix and balancing life as a mum alongside life as a “mumpreneur”?
We have a strict routine which has a healthy balance of work time and Mum time. My studio is baby proof so it is as much his space as my own. I never put my work before him. He is my priority, so if he is having an off day, we are out of the studio and my work simply has to wait. I do a lot of my work when he is in bed of a night time.
- I am a big believer in dreams and it has taken me 19 years to realise my dream of becoming a writer (ahem ok well a blogger), did you ever imagine Zilvi would be your big dream, and how would you inspire others to take the plunge to realise their own dreams? Any tips from a talented mumpreneur on how to run a successful business?
I am still in disbelief. Every day seems surreal. I’m not sure it will ever sink in. I have received countless emails from Mums wanting to take the plunge or from those who have, and would like to grow their business, and each asks me to share what I have done. I can never really put into simple words what I have done. I haven’t followed a ‘plan’; however I do have experience in business and marketing so this may have been of benefit.
In regards to taking the plunge in the first place, the absolute most important point is to first have the support of your partner. So many of my friends who run insta businesses don’t have this as their partners work full time and don’t take the Mama’s idea seriously. This then adds pressure and stress to you as someone starting a new business and follows through to your relationship. So discuss this first with him and both have a solid understanding of the risk you are going to take. Tell him exactly what you want to do, where you see it heading and how you will fit it into your current life as a Mum, partner and now business owner.
The best advice I can give to anyone jumping into the world of Instagram with a small business is to be original. And be yourself. Create your own profile, don’t see someone who is successful and attempt to put their personality into your brand, you can’t maintain something that isn’t you. Provide your followers with unique products. Gain inspiration from others for current trends etc and be inspired to create your own original work.
Wise words from a Mama in the know and who is on a meteoric rapid rise in the kids interiors world! With this Mama’s work ethic, passion and dedication, I predict world domination soon…watch this space.
To see more of Zilvi’s beautiful creations and her three new collections, Nursery, Kids & Home, coming this month, check out her website here. Be warned, you will fall truly and utterly in love with each piece!
Disclosure: I have not received any gift or payment for this feature.
All photos have been reproduced with permission from Zilvi.