Gosh I don’t quite know where to start with this feature. I have just finished watching “The True Cost”, a documentary about the horrific and detrimental effects of “Fast Fashion” on the environment and most importantly on human beings. It was recommended by an inspiring mama Kathryn, who owns the eco-friendly kids fashion label “The Smallest Tribe” and who I wrote about last week in regards to her brilliant Kickstarter campaign.
We are all aware of Fast Fashion and most of us would have a basic understanding of what this means, but did you know that the fashion industry is the 2nd most polluting industry after wait for it, oil. Oil! That statistic shocked me I have to say. With an annual turnover of $3 trillion annually, large corporations are putting profit before the environment and before their workers. There are approximately 40 million garment workers in the world today who earn less than US$3 a day.
If you are a regular reader here, then you will know I am a HUGE supporter of Kickstarter and helping people realise their dreams. I get emails almost weekly from FAB upstarts and wish I had the time to blog about all of them, as ALL of them have done such a brilliant job in getting themselves a campaign going and fingers crossed success!
It was with serious excitement the other week that I find out via email that “The Smallest Tribe”, an inspiring Australian kids fashion label which I discovered at Finders Keepers last year in Sydney, had a Kickstarter campaign starting.